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When you Surf the Web, You're Part of Something Big.

When you Surf the Web, You're Part of Something Big.
At Nielsen, we're all about the understanding of Internet trends. As a participant in Nielsen Digital Voice--our online measurement panel, your "voice" is heard every time you go online. Your everyday online routines help us understand how people use the Internet to power their lives at home and work. Just by using the Internet, you can contribute to valuable research that literally helps shape the future of the Internet.

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As part of our panel, you contribute to insights about the Internet every single day. Here's the latest Nielsen News of the Net:

Why is Saving a Top Priority for Chinese Consumers
Chinese consumers are notorious savers. They consistently show a high saving rate — the highest in the Asia Pacific region and substantially...

Nielsen Goes Green With New Auto Marketing Award
Marketing around "green" vehicles continues to be an important factor in driving sales for the auto category.

Focus on Consumers’ Need States to Win
During his keynote address at Nielsen’s inaugural Consumer 360 Conference...

Introducing Generation C: The Connected Collective Consumer
Just who, or what is Gen C? This question, posed by Mr. Dan Pankraz, Planning Director/Youth Strategist, DDB Sydney, speaking at Nielsen’s inaugural Consumer 360 Conference in Jakarta...

Nielsen estimates 362,000 Britons behind the Times paywall
As newspapers grapple with monetizing their content online, a recent Nielsen study found that one in five UK visitors to the...

Increase in Cash-Strapped Consumers Dims Hopes for Economic Recovery
Key findings from the third quarter Nielsen Global Consumer Confidence Index report that consumers find a full economic...

Retail Landscape 2015: 10 Predictions
As we manage through one of the most challenging U.S. economic downturns, American consumers have made significant ...

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